Email Marketing Advice

Email Marketing is a type of direct marketing that uses electronic mail (email) to communicate a commercial or fundraising message to an audience. In a very broad sense, every email that a business sends to a potential or current customer could be considered this type of marketing.

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How it Works

When you're using email marketing you're setting up an advertising campaign. There are some very basic steps you'll want to take in doing so. The steps you'll need to take here include:

Identify why you want to run this type of advertising campaign and how it will help your business

Write down what you want your business to achieve through the campaign

Create the copy for your email and find some artwork to go with it

Set up a way of tracking your campaign

Make any edits necessary

Send your email

Who Needs it and Why

There are 5 reasons why your business needs email marketing. They include:

In regards to customer acquisition an email campaign is more effective than using social media

Creating these campaigns is simple, inexpensive, and powerful

You can create personalised messages for your clients to reach them right where they are in their buying journey

Since everyone will answer, forward, navigate, join, or buy something from an email these campaigns are highly value based

You'll know exactly what each person who receives these emails does so you can make your next campaign even better than this one

Any business that deems these things important should use email marketing today. This is a highly effective way of contacting your customers. As such, this powerful tool will help move them along in their buying journey, ultimately resulting in more sales and more money for your business.

When Your Business Should use It

With such a powerful advertising strategy in hand, it's important to know when you should use it. After all, you don't want to abuse it and make it an ineffective means of reaching out to your customers. For this reason, you should only use it when you want to nurture leads, build brand awareness, obtain prospects, build customer loyalty, and generate sales.

How This Software Helps Your Business

You don't want to spend all of your time involved in this advertising process. For this reason, you should invest in email software for marketing your business. It offers you all the tools you need to run a campaign -- from start to finish. Some of the most common features this software typically has includes:

The programme allows you to use responsive design which means you'll have flexibility in your layouts, style, and images used when creating an email

A way to easily create a landing page to include in your emails so you'll know who's engaging in your emails and following through by visiting your website

Analytics provides you with information about who's received your email, who's opened or forwarded your email, and when your email lands in a spam folder and goes unnoticed

With so much power easily harnessed at your fingertips you really should consider running an email marketing campaign for your business today.